Privacy Policy

Effective Date: 15th July 2025

At Serenity Pas Therapy ("we," "us," or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or interact with us via phone, email, or SMS.

1. Information We Collect

We may collect the following types of information:

Personal Identifiers: Name, address, phone number, email address, date of birth.
Health Information: Medical history, treatment plans, insurance information (protected under HIPAA).
Payment Information: Credit card or insurance billing data.
Digital Datas: IP address, browser type, and website usage through cookies and similar technologies.

2. How We Use Your Information

Schedule and manage therapy appointments.
Provide healthcare services and related support.
Process billing and insurance claims.
Communicate via phone, email, or SMS (including automated reminders).
Improve our website and services.

3. SMS / A2P Messaging Compliance

By providing your phone number, you agree to receive SMS messages from Serenity Pas Therapy related to:

Appointment reminders and confirmations
Treatment follow-ups
General updates and limited promotional messages

Message and data rates may apply. Message frequency varies. You may opt out at any time by replying “STOP.”
We follow all A2P 10DLC (Application-to-Person messaging) guidelines for compliant, secure communication.

4. Sharing of Information

We do not sell or rent your personal information. We may share your data only with:

Authorized employees and providers delivering care.
Insurance companies for claim processing.
Third-party service providers (e.g., billing software, email/SMS systems).
Legal authorities if required by law.

5. HIPAA Compliance

We comply with the Health Insurance Portability and Accountability Act (HIPAA) and protect your Protected Health Information (PHI) in accordance with federal and state privacy laws. We enter into Business Associate Agreements (BAAs) with vendors where required.

6. Your Rights

You have the right to:

Access your personal or health records.
Request corrections to your data.
Request a copy of this privacy policy.
Withdraw consent for certain types of communication.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or misuse.

8. Cookies and Website Tracking

Our website may use cookies to improve your browsing experience and analyze site traffic. You can disable cookies in your browser settings if you prefer.

9. Updates to This Policy

We reserve the right to modify this Privacy Policy at any time. Changes will be posted on this page with the updated effective date. Your continued use of the site or services constitutes your acceptance of the updated policy.

10. Contact Us

For questions or requests regarding your privacy: